accueil site > Paysage et patrimoine > 01. Teaching materials > 04. High School > Realizing a logo for the project
PROJECT
Realizing a Logo on landscape is an important experience since different issues need to be considered :
The meaning of ‘landscape’ in today’s culture
Methods of approaching the theme as related to the final object : the Logo as a formal identification of a specific environmental situation
Use, peculiar characters of the graphic study, ultimate possibility to be employed in the economic sector : travel/tourist agencies, associations, advertising campaigns, etc.
Our schools, Liceo Scientifico and High School of Art of Cortina d’Ampezzo and Mugla Güzel Santlar Ve Spor Lisesi. Mugla ,TK lie in a territory with a strong tourist vocation and the activities carried out – graphic and visual arts, wood carving, fabric decoration, scientific studies of the territorial formation, etc. always take into account the needs and requests of the territory.
A logo represents a product set in a specific reality. In our case it sums up the concept of Landscape and allows to ‘vehicle a message through different communicative channels’. In particular, a Logo about Landscape in our context might be strongly functional to tourism.
OBJECTIVES
To apply and experiment a project planning methodology in the class curriculum as an exercise of visual and graphic education
To know the specific techno-graphic characteristics of a Logo
To use the specific instruments of the graphic language in a correct, proficient way
To realize a graphic product that may cope with the market’s requirements.
COMPETENCES
To be aware of the meaning of LOGO in the visual communication context
To acquire a correct project planning methodology
To be able to apply knowledge and methodology in the study of a Logo related to landscape and environment issues.
MATERIALS
Material supports (paper, colours, drawing tools, ICT, etc.)
Cultural supports : books, magazines, photos, archive documents, articles, paintings
DEVELOPMENT OF THE SEQUENCES
Phase one
Presentation of the project GREEN 21 : contents and objectives
Analysis of the meaning of LOGO (What is a Logo ? Concept of Logo and Brand)
Fundamental features of a Logo : originality, synthesis and flexibility
Lettering
Relationship between form and colour
Specific features of a logo as related to its use
Logo as a symbol of identity of a company
OPERATIVE PHASES
Phase one
Presentation of the subject
Class on what is meant by Logo
In-depth on the concept of Landscape
Analysis of the fundamental elements of a landscape in relation to its characterising aspects
Methods of approach to the first planning phase : brainstorming
Individual and group work : cooperative learning
Progressive preparation of the initial studies, sketches, graphic proposals analysed and critically debated.
Phase two
From sketches to the realization of definitive graphic proposals : different hypotheses of solution
Chromatic studies on the basis of the same formal solution.
Phase three
Sum up and realization of different patterns on the basis of the selection carried out during the second phase
Critical observations
Phase four
Typo realization of the graphic cards
Debate and comparison around the outcome cards
Phase five
A concourse between the schools :
Polo Val Boite Cortina d’Ampezzo, IT
Mugla Güzel Santlar Ve Spor Lisesi. TK
ASSESSMENT/EVALUATION
Assessment is provided in three distinguished phases.
First phase
Ongoing assessment and monitoring of the different phases of the project
Assessment of the work progress in relation to the objectives
Remedial intervention where necessary
Second phase
Evaluation of the final result in relation to the objectives
Assessment of the students’ learning level in relation to the subject proposed
Assessment of the students’ acquired knowledge and competences
Third phase
Evaluation of the individual’s and group’s ability to carry on an assigned task
Evaluation of the interest and commitment in carrying out a concrete task based on a real request (realization of a product and its application in a real context)
Evaluation of the operative dynamics pursued individually and in group during the different project phases
Evaluation of the ability of the individual or the group in presenting their own work
Evaluation of the level of awareness acquired by the students at the end of their project work.
Lycée Polo Val Boite Cortina d’Ampezzo IT :
Marie Gino , Giuliana Corbatto, Antonio Ambrosino, Alessandro Barozzi.
Lycée Güzel Santlar Ve Spor Lisesi Mugla, TK
Recep Erdinc Ince, Mehmet Ozkaya,
Aydin Ugur Cakmak,
Ozkan Kaya. Fatma Sevim Kapiz